Google and Facebook have the most margin and ad employee data revenue, so if they do it, it's likely that everyone else will follow suit. In the case of Amazon (e-commerce), the professional recalls, the margins are not as large as in advertising, so it is assumed that they will pass it on to their customers even more. "My feeling is that all American employee data companies are going to come together to make similar decisions ," El-Quds tells us. For the CEO of Socialpubli and Internet Republics, the problem lies in not having common European legislation in all countries . "They are playing with the rules of the game that the European Commission is leaving employee data them," he adds. " Google and Facebook in Spain bill almost 1,000 million euros between the two , 2% is a lot of money," he said. “Their responsibility as a company is to make employee data as much money as possible and they have made the most logical decision considering that they currently have a monopoly on online advertising.” What this shows, according to El-Quds, is that "you cannot put doors on the field" and that " if you do not have common legislation or employee data there will always be a loophole through which they can sneak ". “And even more so in the digital world, where everything is relocated, that the same advertisement can be served from Ireland, the United States or Spain. As they do not have a personnel structure tied to one country, they can even dismantle the employee data company in your country and continue operating from another”. "It is very complicated to legislate and legislation is employee data always far behind technological advances, " he concludes. “It is bad news for the sector, which will stop entering close to 1,000 million euros” Miguel Laguna , Publisher Account Director Spain & LATAM and responsible for ID+ at zetas , tells us: «In my opinion, the Google employee data rate does not tax the end user of internet or digital services, so it could be understood that its entry into force it would not suppose an extra cost to the final consumer. However, and as has already been verified, this new tax may create barriers to market entry for both startups and SMEs , since it may be more employee data expensive for them to access these services.