The digitization (accelerated to infinity and beyond) company mailing list of television continues Television and the advertising that makes its way into it are changing at a rapid rate. On the one hand, television consumption is turning more and more towards the new digital channels (forcing advertisers to give their company mailing list messages a twist to connect with their target). And on the other hand, technology is closing the gap (once insurmountable) that separates linear television from the digital universe. In 2020, digital television and the technology behind it took a company mailing list giant step forward despite the coronavirus pandemic (or perhaps thanks to COVID-19). And in the coming months, ad tech” innovations will continue to be produced that will company mailing list fuel the digitization of the small screen. 2. Outdoor advertising and audio pay homage to programmatic buying In addition to television, the unstoppable digitization is also taking deep root in traditional channels such as outdoor advertising company mailing list and radio. Technological advances mean that advertising space in outdoor media and on radio (which should perhaps be rebranded as audio) can be purchased 100% programmatically . Combined with the right data sources, programmatic company mailing list advertising applied to the world of outdoor advertising and audio puts a plethora of possibilities in the hands of advertisers. And such possibilities will only expand in 2021. 3. Advertisers company mailing list surrender to the charms of "retail media" The “retail media” makes advertisers increasingly tickle, who will launch profusely in their arms in 2021, aware that the advertising inventory of e-commerce platforms fits many of their company mailing list campaigns like a glove. However, the increasingly ubiquitous “retail media” has yet to prove that it is useful for much more than for retailers to promote their products on Amazon ( which is today the undisputed king of “retail media” ). However, “retail media” is company mailing list also making its way into e-commerce platforms that are much more modest than that of the company led by Jeff Bezos.